Another type of company appeared in the future. They are also independent companies outside the steel production company, and their purpose is to sell fences, not just to sell steel. These companies fill some gaps in the fence market. They responded positively to customer needs and improved the product to a sufficient strength without wasting steel. Their approach is popular with independent installation companies. Some installation companies are growing rapidly and have the ability to start selling some products to smaller installation companies. And those steel company affiliates began to decline. As these new companies succeed, some professionals are slowly realizing the need for an organization to ensure they have the strength to compete with the original integrated company.